Here’s the bit about me.

I am a multi-award-winning Creative Director with accolades including BAFTA, D&AD, Cannes Lion, Broadcast Digital, Webby, Lovies, Creative Circle, Campaign Big, Clios, British Arrows, Drum DADI, IAB UK, MOMA, RAD, FWA, W3, and SMITTY awards.

I lead teams with an energetic, fun, and entrepreneurial spirit, developing innovative, culturally relevant creative ideas. I often leverage social media and emerging technologies for integrated campaigns that drive high awareness and meaningful engagement.

My work has been featured in top publications like Campaign, Creative Review, The Drum, D&AD Annual, Digital Spy, Creativity, Metro, Contagious, The Mirror, The Inquisitr, The London Economic, BT Online, The Daily Star, The Daily Mail, The Sun, Tech Crunch, Time Magazine, Radio Times, CNET, The Express, GQ, Ad Age, Adforum, Gizmodo, and The Independent.

My insights on campaigns and social media trends have been featured in numerous publications, academic studies, and industry research papers.

I am a member of The International Academy of Digital Arts and Sciences and The Adobe Creative Leadership Circle. Additionally, I have judged for the Promax Awards, Webby Awards, Lovie Awards, APA Ideas Awards, and the Royal Television Society.

I have spoken at prestigious events such as Sheffield DocFest, BBC Social Broadcasting, PR360, Spredfast Smart Social, RTS Digital Bristol Week, and BAFTA Guru Live.

 

Here are some brands and agencies I’ve made work for.

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Here are some nice memories.

  • Received over 100 honours and awards for campaign work, including the prestigious ‘BAFTA for Digital Creativity', multiple grand prix’s, and have twice been recognised within Campaign’s top 10 digital innovations.

  • Have been listed within the top 5 digital agencies and/or media companies multiple times across the Webby and The Lovies

  • Won 'Greatest TikTok' at the inaugural TikTok awards for #AltogetherDifferent earning $50,000 of free media spend for Channel 4.

  • Creatively directed the Married at First Sight Australia Season 10 campaign which became the 2nd highest-streamed series across ALL streaming platforms.

  • Creatively Directed the Scotland v England international football friendly, the most live-streamed program ever in Channel 4's history.

  • Led the digital creative for the most awarded campaign in history, promoting Channel 4's coverage of the 2016 Paralympics.

  • Led the digital campaign for TEOTFW, All 4's highest-viewed box set of all time, and then beat it a year later with 'It's a Sin'.

  • Originated the idea for and led the digital campaign for 'Humans', Channel 4's highest-launching original drama of all time.

  • Launched the Leeds office for 4creative, leading members of staff across the two sites.

  • Creatively Directed the 2023 Channel 4 rebrand across all social platforms, formats, and content types

  • Initiated brand guidelines and toolkits for social before any other broadcaster and led the team that rolled them out, including ad-funded partnerships and original digital content, which were then used by the platforms as the gold standard